What happens when “product” is food?

Many product managers care for digital products that can be measured, tweaked, and modified. For Elana Karp, her product is food. As the Head of Culinary at recipe/ingredient delivery service darling, Plated, she must think of her product differently than most of her classically trained chef counterparts. At INDUSTRY 2016, she’ll uncover how she deals with the complexities of developing product that people will receive, be delighted by, and actually eat!

This won’t be the first time that Elana Karp has had an audience waiting on her every word. She appeared as Plated’s Head Chef alongside Kevin O’Leary during an episode of ABC’s “Beyond the Tank.” And there are dozens of videos online of Elana sharing her expertise with at-home chefs learning from YouTube, Skillshare, and elsewhere.

But at INDUSTRY, she’ll talk about something that doesn’t usually get discussed in a recipe tutorial.

She’ll talk about how she manages Plated’s core product – food.

She’ll explain how she iterates and learns to evolve her product – similar to how any product manager measures and learns.

She may even challenge how you might think about your very own product.

Plated has been one of the most talked-about technology companies in the recipe/ingredient delivery space —  raising tens of millions of dollars in venture funding and generating over $100M in revenue. At INDUSTRY, you’ll get to meet and learn from the person responsible for the very core of their offerings.

Again, Elana will be on hand at INDUSTRY 2016 on September 15th and 16th in Cleveland, Ohio.  Register before April 30th to take advantage of special pricing – a $200 discount from our onsite rate.

Mike Belsito
Mike Belsito

Mike Belsito is a startup product and business developer who loves creating something from nothing. Mike is the Co-Founder of Product Collective which organizes INDUSTRY, a conference in the midwest for people that build, launch, and scale world class products. Mike also wrote the book Startup Seed Funding for the Rest of Us, which debuted on the top of Product Hunt. Mike’s products and businesses created by Mike have been featured in national media outlets like The Atlantic, Inc Magazine, CNN, PBS and the New York Times.

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