We’re Calling It — Product Management Has Gone Mainstream

Even if you are not attending INDUSTRY ’16 (there are only a few spots left), you’ll find this interesting. Of the 350 product people who are coming, there’s a rich mix of backgrounds, industries and skill-sets that illustrate how diverse the role of a product manager has become around the world. To be sure, all are set on leveraging new technologies to build better products, faster.

  • 420,289 — number of people in North America with product management roles
  • 83% — INDUSTRY attendees with the word ‘product’ in their title (rest are C-level folks, engineering, design, marketing etc.)
  • Crossroads Church, CNN, the Federal Reserve, Intuit, BMW, Drive Capital — a sample of some very different businesses coming to INDUSTRY with product management teams
  • Singapore & Australia — from where the furthest attendees are traveling
  • 27 States & 9 Countries — people are coming from everywhere

Couple these stats with some recent articles talking about this new phase of technology-driven product management, and it’s clear that this practice has become an expected part of most companies in North America and beyond:

General Mills Introduces More New Products Faster
Coveted Job Title for M.B.A.s: Product Manager
Product Managers: Who Are These ‘Mini-CEOs’ and What Do They Do?
The Highest Paid Workers in Silicon Valley Are Not Software Engineers
Why Software Is Eating The World

It’s a good time to be a product person.

Paul McAvinchey
Paul McAvinchey

For over 15 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. He's a co-founder of Product Collective, a 10,000+ strong worldwide community of product people. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.

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