Find out what User Science means to you

User Science is a critical tool for product managers to understand user needs (identifying which problem to solve) and user behaviors (understanding how and why users react to products), according to Brent Tworetzky, INDUSTRY 2017 speaker and EVP of Product at the XO Group. Brent’s certainly in a position to say so, having lead product in high growth companies like Udacity, Chegg and Mint.

In September, Brent will be exploring this topic with Brian Smith, VP of Marketing at UserTesting. The discussion will include:

  • a demonstration of how User Science can impact an organization
  • a deep-dive into tools for collecting and deciphering qualitative and quantitative feedback

Join us to find out what User Science means to you, along with other topics like Designing for Innovation, Heuristics and Jobs-to-be-Done, at INDUSTRY 2017.


EVP, Product, XO Group | New York, NY

Brent runs product management, design, and user research across XO Group’s properties, including The Knot and The Bump. Named one of the “secret rock stars of Silicon Valley” by Business Insider, Tworetzky is a passionate digital leader with an impeccable track record of building important products users love while also scaling meaningful businesses. Prior to XO Group, Tworetzky served as Vice President of Product Management at Udacity, a leader in online career education, and as a product and business leader for higher education startup Chegg.


VP Marketing, UserTesting | San Francisco, CA

Brian is a data driven entrepreneur and marketer who has over 20 years of experience growing both B2C and B2B organizations. Prior to joining UserTesting, he led enterprise marketing at, which was purchased by LinkedIn for $1.5 billion.

Paul McAvinchey
Paul McAvinchey

For over 15 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. He's a co-founder of Product Collective, a 10,000+ strong worldwide community of product people. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.

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