What makes some products so engaging while others flop?

What makes some products so engaging while others flop?

In his talk at Industry 2015, Nir Eyal explains the psychology behind the world’s most habit-forming technologies and provides practical advice for increasing user engagement.

Paul McAvinchey
Paul McAvinchey
paulmcavinchey@gmail.com

For over 15 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. He's a co-founder of Product Collective, a 10,000+ strong worldwide community of product people. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.

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