“Software is eating the world” and spurring a revolution in every industry. Outdated methods of building and shipping products are being scrapped as entirely new approaches to Product Management emerge. It’s customer obsession, rapid iteration and data-informed decisions that now empower product people in modern technology companies.
At INDUSTRY: The Product Conference, you’ll explore with other Product Management professionals, startup founders and renowned product leaders the new methods, frameworks and tools being used to build, launch and scale groundbreaking software products.
CO-FOUNDER & CHIEF STRATEGY OFFICER AT INTERCOM
Des’ role at Intercom covers many areas, including marketing, product strategy, customer support and customer education. Des is a renowned speaker, blogger and visionary on product strategy, and frequently represents Intercom when speaking at international conferences.
PRESIDENT & CEO AT THE RE-WIRED GROUP
Entrepreneurs and enterprise leaders alike recognize the importance of innovation, but few harness it effectively. Bob Moesta helps make it more predictable and successful. Among the principal architects of the Jobs to be Done theory in the mid-90s along with Clayton Christensen, Moesta has continued to develop, advance and apply the innovation framework to everyday business challenges.
PLUS WORKING SESSION: JOBS-TO-BE-DONE (for all-access ticket holders)
The jobs-to-be-done framework is a tool for evaluating the circumstances that arise in customers’ lives. Customers rarely make buying decisions around what the “average” customer in their category may do—but they often buy things because they find themselves with a problem they would like to solve. With an understanding of the “job” for which customers find themselves “hiring” a product or service, companies can more accurately develop and market products well-tailored to what customers are already trying to do.