Discovering why people buy your product (and why they fire it): The Jobs-to-be-Done Method

Discovering why people buy your product (and why they fire it): The Jobs-to-be-Done Method

In his talk at Industry 2015, Chris Spiek of the Rewired Group spoke of how people decide to use, or not use, your product. This video provides hugely valuable tactics for getting to the heart of why people choose to buy things and will help you create messaging that works every time.

Paul McAvinchey
Paul McAvinchey
paulmcavinchey@gmail.com

For over 15 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. He's a co-founder of Product Collective, a 10,000+ strong worldwide community of product people. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.

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