A guest post by Angel Maldonado, Founder at EmpathyBroker Think of Buying as a dance; a fun movement of attempted balance between emotion and reason, between desire and need. I love this jacket…mmm, wait…it’s a bit pricy. Beautiful…Do they have returns? So unique…Let’s check the reviews. Of course it is, a dance that...
For many businesses, the launch process hasn’t changed as they have implemented agile or gone to the cloud. It still looks something like this: Overhead and activity dictate arbitrary milestones and dates that center on delivering content and features, which of course the market will...
Product leaders, it’s time to take back NPS. I’ve heard too many VPs of Client Success tell me they own it. I whole-heartedly do not agree with that approach. Here’s why: You are responsible for developing a product that creates delight , a product that customers love. NPS...
When a product has established itself in a marketplace new challenges present themselves. Come to INDUSTRY in September to see how YouTube maintains its dominance and how important the role of evangelism is to IBM iX. Much has been written about getting to the first 10...
Have you ever wanted to learn how product management worked at tech titans like Amazon and Facebook? This September, you'll find out. As the Director of Product Management for Amazon Music, Kintan Brahmbhatt will be discussing Amazon's customer obsession and its role in shaping useful, yet...
User Science is a critical tool for product managers to understand user needs (identifying which problem to solve) and user behaviors (understanding how and why users react to products), according to Brent Tworetzky, INDUSTRY 2017 speaker and EVP of Product at the XO Group. Brent's certainly...
Magic Leap is one of the most talked about startups in recent memory. It has raised over $1 billion (yes with a 'b') to develop augmented reality products that haven't ever been seen by customers. So it's exciting to announce that their Director of Product...
Pete Koomen, Co-Founder and CTO of Optimizely, is one of the foremost experts on A/B testing -- which is something that every product manager strives to do better. And Melissa Perri works with product teams all over the world to help them re-focus their product...
The lineup for INDUSTRY: The Product Conference 2017 keeps getting stronger, with two more stellar product leaders being announced today -- Megan Quinn, a veteran of building products in big name companies like Square and Google and now General Partner at Spark Capital. And joining...
After this year's INDUSTRY: The Product Conference takes place -- some of the legendary icons in music like Elvis, The Beatles, Duke Ellington, Jimi Hendrix and others will have one thing in common with world class product management leaders like Jason Fried, Bob Moesta, Cindy...